Digital Marketing Specialist

Company Description Barnksforte Technologies Limited is a global technology company providing innovative development solutions across Africa and internationally. With operations in Nigeria, Europe, the UK, and the USA, the organization focuses on leveraging cutting-edge technology and research to drive sustainable economic growth, particularly in Nigeria and across Africa. Barnksforte delivers a diverse portfolio of products and services, including software development, touchless biometric systems, data loss prevention, network and deployment services, and various enterprise management systems. Guided by a mission to deliver excellence, value, and satisfaction, the company emphasizes infrastructure, human capital, knowledge management, and technology transfer. Barnksforte’s vision is to be a leading provider of innovative development solutions across Africa and globally, succeeding in both technical and strategic dimensions of its projects. Key Responsibilities Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media advertising (Meta, LinkedIn, X, TikTok), and Google Ads. Performance Tracking & Analytics: Monitor and analyze key performance metrics using tools like Google Analytics, Meta Business Suite, and SEO software to measure campaign ROI and growth. Lead Generation & Conversion: Optimize user funnels and landing pages to maximize conversion rates and lower acquisition costs. Content Strategy Collaboration: Work closely with copywriters and graphic designers to create engaging, culturally relevant digital content tailored to audiences across Nigeria. Social Media Growth: Oversee day-to-day community engagement, scheduling, and reputation management across all corporate social channels. Market Research & Trends: Stay ahead of emerging digital marketing trends, algorithm updates, and competitor strategies within the Nigerian tech and business ecosystem. Qualifications & Requirements Experience: 4+ years of hands-on digital marketing experience, preferably within an agency, e-commerce, or corporate setting. Education: Bachelor’s degree in Marketing, Communications, Business Administration, Computer Science, or a related field. Technical Proficiency: Demonstrated expertise with Google Analytics, Google Ads, Meta Ads Manager, and SEO/SEM best practices. Certifications (e.g., Google Ads, HubSpot) are a strong plus. Analytical Mindset: Ability to translate complex data into actionable marketing strategies and regular performance reports. Local Market Insight: Strong understanding of consumer behavior, digital trends, and media habits in the Nigerian market. Soft Skills: Excellent project management, communication, and problem-solving abilities with a collaborative team spirit. Influencer marketing, Social Media growth, Account growing strategies, and knowledge of viral trends. How to Apply Interested and qualified candidates should send their CV to careers@barnksfortegroup.com using “Digital Marketing Specialist ” as the email subject. <