Marketing Manager Diabetes Care, Switzerland

--- base: meta-keywords: meta-viewport: width=device-width, initial-scale=1.0 title: Marketing Manager Diabetes Care, Switzerland ---   Marketing Manager Diabetes Care, Switzerland ============================================ Marketing Manager Diabetes Care, Switzerland This position works out of our Site in Baar in the Diabetes Care division.   Primary Objective of Position   Develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of further increasing sales. Leading and developing the local marketing team.   Accountabilities   Define brand strategy for the Swiss market Create and track in-country marketing and brand plans, lead brand plan reviews at EMEA level and communicate to the commercial organisation as appropriate. Full A&P budgetary responsibilities (both planning and actual performance) ensuring promotional campaigns are within agreed spending limits and providing accurate reporting. Liaise closely with the sales management and sales team to ensure promotional and selling campaigns are developed on strategy and executed effectively. Ensure sales teams are well trained and able to execute strategies effectively. Liaise closely with all functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and EMEA Marketing). Responsible for reporting and explaining Marketing KPIs in monthly CDR meetings. Lead Insights generation and Marketing Planning. Lead and develop the Swiss marketing team Event management: responsible for congresses, patients and HCP events in Switzerland (ensure alignment with brand and marketing strategy) Collect and report of competitor intelligence; key contact for EMEA competitive intelligence manager Ensures that all activities are performed in compliance with quality system requirements as well as Abbott policies and procedures and industry standards   Qualifications:   Educated at university degree level or equivalent experience Languages: fluent i