Description du poste
Company Description Welcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly. Job Description Your Mission As a Senior Product Marketing Manager B2B in the B2B Marketing Team at SMG Real Estate, you will play a crucial role in shaping and executing the marketing strategy for your products across the entire customer journey. This role allows you to turn customer insights into compelling value propositions, lead go-to-market initiatives and drive impactful campaigns while contributing to our overarching goals and mission. Join our dynamic team, located in six countries (Switzerland, Serbia, Vietnam, France, Germany, and India), where creativity thrives. Together, we tackle challenges, celebrate successes, and keep learning and growing. Specifically, you will work on: You own the development and execution of the B2B marketing strategy for your products across the entire customer journey; from awareness and consideration through to decision, retention and advocacy. You shape the B2B go-to-market strategy for new products and features in collaboration with Product and Sales, and lead the associated marketing initiatives. You develop a cross-channel communication strategy and roadmap, prioritising topics, audiences and activities in close collaboration with channel experts across Sales, email marketing, marketing automation, LinkedIn, content, events and paid search. You translate customer needs and product benefits into clear, differentiated value propositions, compelling messaging and creative communication concepts for our B2B audiences. You lead the planning, execution and optimisation of integrated marketing campaigns together with the marketing team, e