Paid Social Specialist

--- base: meta-keywords: meta-viewport: width=device-width, initial-scale=1.0 title: Paid Social Specialist ---   Paid Social Specialist ====================== The company As «Master of Materials», Rado has achieved a pioneering role in the watch industry. Material competence, innovative design and modern watchmaking art characterize our brand and ensure that we are always one step ahead of the competition. These characteristics give the Rado watches their incomparable appeal and character - Feel the Rado difference! description Hands-on Account Management Campaign ownership: Plan, build, launch and optimise paid social campaigns for our HQ international accounts across platforms. Full-funnel setup: Define the structure from awareness to conversion: audiences, bidding, placements, catalogue and Advantage+ Shopping setups and remarketing across 20+ subsidiaries. Creative testing: Run a structured creative testing programme (hooks, formats, UGC vs. produced, influencer content) and turn results into briefs for our creative partner and organic team. Optimisation: Own budget pacing, bid strategy and audience optimisation to improve incremental return and creative efficiency. Agency Steering & Market Guidance Agency management: Steer our external paid media agencies on the scope they execute: briefs, check-ins, performance reviews, audits and accountability to agreed benchmarks. Market guidance: Act as the paid social reference for local markets and their agencies: review plans, set standards and best practices, support launches. Budget management: Manage the paid social budget across platforms, markets and campaigns; own pacing. Digital Asset Management: Oversee the DAM platform for local markets, keeping assets organised, current and easy to order; train and support local teams in using it. Measurement & Collaboration Data analysis & reporting: Analyse performance in Ads Manager, GA4 and our reporting stack; deliver actionable insights to the team, markets and leadersh