Marketing Officer

About the role We have a fantastic opportunity for a creative and motivated marketing professional to join the marketing team within the University of Bath's School of Management. Join us at an exciting time as the School of Management implements the University's new brand identity and explores new opportunities in AI-enabled marketing. This is a varied and rewarding role where you'll play a key part in promoting one of the UK's leading business schools, helping to attract and inspire prospective students while enhancing the School's profile across a range of audiences. This role offers the chance to plan and create impactful content, shape campaigns and influence how we engage with future students. Working as part of a collaborative and supportive team, you'll contribute to the planning and delivery of integrated marketing campaigns, digital content, CRM communications, recruitment events and market insight activities. You'll develop engaging content, work with external agencies, analyse campaign performance, support the implementation of the University's new brand, and help shape innovative approaches to marketing, including the use of AI and emerging digital channels. You'll join a friendly, ambitious team that values creativity, collaboration and continuous improvement, with opportunities to develop your skills and take on additional responsibility. This is a full-time, one-year, fixed-term role based at the University of Bath. Hybrid working is available. About you We're looking for someone with significant marketing experience, excellent communication skills, a flair for creating compelling content and a keen interest in digital marketing. Whether your background is in higher education or another sector, you'll be confident managing multiple projects, working with a wide range of stakeholders and using data and insight to improve marketing performance. The ideal candidate will be a creative and motivated marketer with a talent for producing engaging content and delivering effective campaigns. Someone who enjoys working in a fast-paced environment, balancing multiple priorities while maintaining excellent attention to detail. You’ll combine strong communication and organisational skills with a proactive, solutions-focused approach. Whether developing digital content, helping at events, analysing campaign performance or working with colleagues across the organisation, you'll be confident building relationships and taking ownership of your work. You'll be interested in emerging trends in marketing and communications, excited by opportunities to use AI and other new technologies and motivated by the chance to help shape how prospective students engage with one of the UK's leading business schools. Further information For an informal discussion about the role, please contact Rayner Simpson at rjs71@bath.ac.uk , however, please ensure your application is submitted via the University website. We consider ourselves to be a university where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equity and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students and encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on the university. We are committed to maintaining a safe and secure environment for our students, staff, and community by reinforcing our Safer Recruitment commitment.