Marketing Specialist (On-/Offline & E-Commerce) m/f/d

Since 1974, Romer’s Hausbäckerei AG has stood for Swiss baking tradition, quality, and enjoyment. Today, we are among the leading manufacturers of frozen fine baked goods in Switzerland and are part of the Europe-wide IDAK Food Group AG. Our range extends from croissants and breads to sweet and savoury baked goods as well as desserts and cakes. Our products and our brand are constantly evolving, and this also applies to our digital world. Therefore, we want to further expand our digital channels and our e-commerce business and are looking for you as aMarketing Specialist (On-/Offline & E-Commerce) m/f/d You think digitally, love good content, and at the same time have a penchant for numbers and measurable results? You want to develop e-commerce further, implement campaigns, create content, and use new technologies such as AI sensibly? Then a versatile position with plenty of creative freedom, personal responsibility, and the opportunity to actively shape our digital development awaits you.Your Challenge • Visual implementation of presentations, campaigns, product launches, packaging, POS, and sales materials according to corporate design (using Adobe Creative Cloud) • Ensuring a consistent brand presence across all relevant channels and product lines • Conceptualisation and production of content for website, webshop, social media, newsletters, and sales materials as well as situationally for corporate communications / HR • Use and evaluation of modern AI tools for content, creation, research, analysis, and more efficient marketing processes • Coordination of external service providers and collaboration in cross-departmental marketing, sales, and innovation projects • Operational support and further development of our B2B e-commerce platform – from assortment and product data to content, user guidance, and conversion optimisation • Planning, implementation, analysis, and optimisation of performance marketing measures in SEO, SEA, paid social, and email marketing including creation of reports and dashboards as well as deriving concrete, data-based optimisation measures • Structured maintenance and updating of marketing and product documents in our internal systems Your Qualifications • Completed training as a Mediamatiker EFZ or a comparable qualification in digital marketing, communication, or media design • Ideally 2–3 years of professional experience in digital marketing; experience in the B2B environment or e-commerce is a plus • Good practical knowledge in performance marketing, SEO/SEA, social media advertising, and email marketing • Confident handling of web analytics and reporting tools, such as Google Analytics 4, Meta Insights, and Ads Manager • Strong affinity for numbers and KPIs as well as the ability to interpret data and derive concrete measures • High digital affinity and a confident, reflective approach to AI tools for creation, research, automation, and analysis • Good knowledge of CMS and shop systems as well as graphic and layout programmes, especially Adobe Creative Cloud (e.g. Photoshop, Illustrator, and InDesign), and video and office applications • A good sense of design, brand impact, user experience, and commercial contexts • Independent, structured, and proactive working style with strong implementation skills • Networked thinking, team spirit, and enjoyment in collaborating with marketing, sales, product management, IT, and external partners What You Can Expect• A versatile role with plenty of creative freedom and direct influence on our digital development • An extremely dynamic environment with an increasingly international character • Collaboration in a committed and collegial team with lots of drive • Finest baked goods right in front of you every day Are You Interested? Then we look forward to hearing from you. If you have any questions, you can reach us via WhatsApp at 079 647 68 30. You can send your complete application documents by email to personal@romers.swiss or via the Ostendis application system at www.ostendis.ch (Job ID 81220). Apply now