Commercial & Trade Marketing Department Head

Job Description • Develop and execute commercial and trade marketing strategies to achieve the company's sales, revenue, market share, and profitability targets. • Lead the development of channel strategies, distribution plans, and trade marketing programs across General Trade, Modern Trade, and other relevant sales channels. • Develop effective trade promotions, customer engagement programs, merchandising strategies, and in-store activation initiatives. • Analyze sales performance, market trends, channel contribution, and competitor activities to identify business growth opportunities. • Establish commercial policies, trade marketing guidelines, and promotional mechanisms to strengthen market penetration. • Collaborate with Brand Management, Supply Chain, Finance, and E-Commerce teams to ensure alignment between commercial and marketing strategies. • Manage trade marketing budgets, evaluate promotional effectiveness, and ensure optimal return on investment. • Build and maintain strategic relationships with key customers, distributors, and business partners. • Lead, develop, and evaluate the Commercial and Trade Marketing team to ensure achievement of departmental KPIs. Qualifications Qualifications • Bachelor's degree in Marketing, Business Management, Business Administration, or a related field. • Minimum 8 years of experience in Commercial, Sales, Trade Marketing, or Channel Management. • Minimum 3 years of experience in a managerial or department leadership position. • Experience in FMCG, consumer goods, food and beverage, or pet food industries is highly preferred. • Strong understanding of General Trade, Modern Trade, distribution management, and channel development. • Proven track record in developing commercial strategies, trade marketing programs, and achieving sales targets. • Strong business acumen, negotiation, analytical, and strategic planning skills. • Excellent leadership and stakeholder management capabilities. • Willingness to travel when required.