Brand Manager Mainstream Segment Section Head

Job Description • Develop and execute brand strategies for the mainstream pet food segment to achieve sales, market share, and profitability targets. • Lead brand positioning, brand identity, and long-term brand development initiatives. • Develop annual brand plans, marketing strategies, and integrated marketing campaigns. • Analyze consumer behavior, market trends, competitor activities, and brand performance to identify growth opportunities. • Manage product portfolio strategies, including product launches, product improvement, and product lifecycle management. • Collaborate with Commercial, Trade Marketing, R&D, and other relevant departments to ensure effective brand execution. • Monitor marketing campaign effectiveness, brand awareness, and return on marketing investment. • Lead and develop the brand management team to ensure effective implementation of marketing initiatives. Qualifications Qualifications • Bachelor's degree in Marketing, Business Management, Communication, or a related field. • Minimum 5 years of experience in Brand Management, Marketing Strategy, or Product Marketing. • Experience in FMCG, consumer goods, food and beverage, or pet food industries is highly preferred. • Proven experience in developing brand strategies, marketing campaigns, and product launches. • Strong understanding of consumer behavior, market segmentation, and brand positioning. • Strong analytical skills with the ability to interpret market research and sales performance data. • Excellent project management, communication, and stakeholder management skills. • Proven leadership experience and ability to manage cross-functional teams. • Good command of English, both written and spoken.