Brand Manager Pet Supplies SPV

• Manage brand positioning, product portfolio, and marketing activities to strengthen brand awareness and market competitiveness. • Identify market opportunities, consumer needs, and emerging trends in the pet supplies industry. • Develop and execute marketing campaigns, promotional programs, and product activation initiatives. • Conduct competitor analysis, market research, and product performance evaluations. • Collaborate with Product Development, Commercial, E-Commerce, and Trade Marketing teams to drive category growth. • Monitor brand performance, sales contribution, marketing effectiveness, and budget utilization. • Build strong product differentiation and ensure consistent brand communication across marketing channels. Qualifications Qualifications • Bachelor's degree in Marketing, Business Management, Communication, or a related field. • Minimum 3–5 years of experience in Brand Management, Product Marketing, or Category Management. • Experience in FMCG, consumer goods, pet supplies, or lifestyle products is preferred. • Good understanding of brand development, product positioning, and marketing campaign execution. • Familiarity with pet products, pet accessories, pet care, or pet lifestyle trends is an advantage. • Strong analytical skills in market research, competitor analysis, and brand performance evaluation. • Creative, proactive, and results-oriented with strong project management skills. • Good communication and cross-functional collaboration skills.