Description du poste
• Lead consumer research and data analytics initiatives to support strategic business and marketing decisions.
• Analyze consumer behavior, purchasing patterns, preferences, and market trends.
• Develop consumer insight reports and translate research findings into actionable business recommendations.
• Conduct market research, customer segmentation, competitor benchmarking, and consumer satisfaction studies.
• Analyze sales performance, market share, product performance, and customer data to identify business opportunities.
• Develop dashboards, analytical reports, and data visualization to support management decision-making.
• Collaborate with Marketing, Commercial, E-Commerce, and Strategic Planning teams to provide data-driven insights.
• Ensure data accuracy, consistency, and relevance in all analytical reports and business recommendations.
Qualifications
• Bachelor's degree in Statistics, Mathematics, Data Science, Business Analytics, Economics, Marketing, or a related field.
• Minimum 3–5 years of experience in Consumer Insights, Market Research, Data Analytics, or Business Intelligence.
• Strong proficiency in Microsoft Excel and PowerPoint.
• Experience with Power BI, Tableau, or other data visualization tools.
• Knowledge of SQL, statistical analysis, and data processing is highly preferred.
• Strong understanding of consumer research methodologies, market segmentation, and data interpretation.
• Ability to translate complex data into clear business insights and recommendations.
• Strong analytical thinking, attention to detail, and communication skills.