Brand Activation Manager

The Brand Activation Manager is responsible for executing brand activation strategies to drive consumer engagement, brand loyalty, and business growth. This role oversees multi-channel activation programs, including experiential marketing and digital activations, to create seamless brand experiences across all touchpoints. • Execute end-to-end brand activation campaigns, including events, sponsorships, and below-the-line (BTL) initiatives • Drive consumer engagement through immersive and insight-driven brand experiences • Integrate digital channels (social media, content, paid media) to amplify activations • Monitor and analyze campaign performance, optimizing based on data and ROI • Manage multiple projects, timelines, and budgets to ensure efficient execution • Collaborate with internal stakeholders and external agencies for seamless delivery • Track market trends, consumer behavior, and competitor activities to refine strategies • Standardize processes, reporting, and best practices for consistent execution Qualifications • Bachelor's degree in Business, Economics, Marketing, Management, or a related field. • At least 3-5 years of experience in Trade Marketing, Brand Activation, or Marketing within the FMCG industry. • Proven experience in leading brand activations, promotional campaigns, and cross-functional initiatives to drive business objectives. • Strong understanding of marketing fundamentals, consumer insights, and the application of the 4Ps to deliver brand growth. • Demonstrated ability to manage agency and vendor partnerships, negotiate effectively, and influence stakeholders across commercial and support functions. By submitting your application, you expressly agree, consent, and authorize the Company to collect, process, store, share/transfer and retain the Personal Data for any of the purposes stated in this Notice and in accordance with the Data Privacy Act; You may request a copy of the Privacy Notice for Job Applicants of Monde Nissin Corporation from the hiring manager.