Head of Marketing

Company Description Swastham Heart Institute is a specialized cardiac care center focused on delivering high-quality, patient-centered heart health services. The institute is committed to clinical excellence, modern treatment approaches, and compassionate care for individuals with cardiovascular conditions. Swastham Heart Institute emphasizes collaboration among medical professionals to provide comprehensive diagnostics, interventions, and preventive care. The organization values innovation in healthcare, community outreach, and long-term cardiac wellness for the populations it serves. Role Description The Head of Marketing is a full-time, on-site role based in the Greater Surat Area, responsible for leading all marketing and branding initiatives for Swastham Heart Institute. This role includes developing and executing marketing plans, overseeing campaigns that promote cardiac services, and managing the institute’s brand presence across traditional and digital channels. Day-to-day responsibilities involve conducting market analysis, coordinating with clinical and administrative teams, supervising marketing staff and vendors, and ensuring consistent messaging that aligns with organizational goals. The Head of Marketing will also manage budgets, monitor performance metrics, support patient outreach programs, and identify opportunities to strengthen community engagement and service awareness. Qualifications Candidates should possess skills in Market Planning and Marketing Management to design and implement effective marketing strategies. Candidates should possess skills in Market Research to analyze patient demographics, referral patterns, and competitive positioning. Candidates should possess skills in Sales to support service promotion, referral growth, and relationship-building with partners. Candidates should possess skills in Public Relations to manage community outreach, media communication, and reputation management. Strong leadership and team management capabilities, with experience guiding cross-functional marketing projects. Excellent written and verbal communication skills, with the ability to convey complex healthcare information clearly. Experience in healthcare or hospital marketing is preferred, particularly in specialty or cardiac care settings. Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field. Ability to work on-site in the Greater Surat Area and collaborate effectively with medical and administrative stakeholders. Show more Show less