Description du poste
Role : Brand Management Location : Delhi, Corporate Office Report to CMO Grade: Manager / Sr. Manager Position: Lead / Manager – Brand & Marketing Communication Function: Marketing Location: Head Office, Delhi Reporting To: CMO Role Purpose To drive impactful and consistent brand and product communication across consumer and trade touchpoints. The role will be responsible for translating product benefits, technology and innovation into compelling communication while strengthening premium brand perception and ensuring effective execution of integrated marketing initiatives. Key Responsibilities 1. Product & NPD Communication Develop clear, product-benefit-led communication for new product developments and launches. Create compelling product narratives aligned with consumer and business requirements. Ensure consistency of messaging across catalogues, digital, BTL, OOH, retail and other consumer/trade touchpoints. Work closely with product, sales and other stakeholders to ensure effective launch communication. 2. Brand Communication & Premiumisation Strengthen brand perception through premium, contemporary and design-led communication. Develop and implement premium design language and tonality across campaigns and brand assets. Build technology- and innovation-led storytelling for key products and features. Ensure consistent brand expression across digital, retail, PR and other communication platforms. 3. Integrated Marketing Campaigns Plan and execute integrated 360° marketing campaigns across ATL, BTL, digital and retail. Drive seasonal campaigns from ideation through execution and rollout. Ensure adherence to brand guidelines, quality standards and campaign timelines. Track campaign effectiveness through relevant metrics such as reach, engagement and business/retail impact. Incorporate consumer insights, campaign learnings and competitor benchmarking into future initiatives. 4. Packaging & Content Development Lead development of new and upgraded packaging systems aligned with product positioning and brand strategy. Explore and implement diverse content formats including video, influencer, experiential and digital content. Ensure product and brand stories are translated effectively across different formats. Continuously improve the quality, relevance and effectiveness of marketing content. 5. Process & Marketing Excellence Establish and improve SOPs for NPD marketing, content development and campaign workflows. Bring structure and clarity to marketing processes to ensure smooth cross-functional execution. Drive continuous improvement through documentation, best practices and learning from previous campaigns. Ensure timely delivery of marketing initiatives while maintaining quality benchmarks. 6. Cross-functional Stakeholder Management Collaborate closely with Product, Sales, Trade Marketing, Digital, Creative and other internal teams. Align stakeholders on communication objectives, timelines and deliverables. Build effective internal and external relationships with agencies and other partners. Manage multiple projects simultaneously and ensure end-to-end execution. Preferred Qualifications & Experience MBA / PGDM in Marketing or equivalent qualification. 5–10 years of relevant experience in Brand Management, Marketing Communication, Product Marketing or Integrated Marketing. Experience in consumer-facing brands, preferably in FMCG, Consumer Durables, Lifestyle or related sectors. Strong experience in integrated campaigns, NPD launches, packaging, content and brand communication. Strong agency and stakeholder management experience. Good understanding of digital, retail, ATL/BTL and contemporary marketing practices. Show more Show less