Exhibition Marketing Manager

Job Description: B2B Exhibition Marketing Manager Company: Vertex Next Position: B2B Exhibition Marketing Manager Industry: International B2B Exhibitions, Trade Shows & Conferences Experience: Minimum 2 Years in B2B Exhibition Marketing Employment Type: Full-Time About the Role Vertex Next is seeking a proactive, creative and results-driven B2B Exhibition Marketing Manager to manage marketing campaigns for our international portfolio of trade shows, exhibitions and conferences. We are looking for someone who understands that successful exhibition marketing is not simply about generating registrations, but about attracting the right industry professionals, decision-makers and buyers who deliver genuine business value to exhibitors and sponsors. The candidate must be equally comfortable developing marketing content, managing digital campaigns, creating designs in Canva, engaging directly with exhibitors and conducting targeted visitor acquisition activities. Key Responsibilities1. Exhibition Marketing & Campaign Management Plan and execute end-to-end marketing campaigns for B2B exhibitions and conferences. Develop and maintain detailed marketing calendars with clear deadlines and deliverables. Drive visitor registrations, delegate acquisition, exhibitor enquiries and event awareness. Identify relevant industries, companies, job titles and decision-makers for each exhibition. Develop segmented campaigns for different visitor and exhibitor categories. Monitor campaign performance and continuously improve results. 2. Exhibitor Engagement & Visitor Profiling Conduct regular calls with exhibitors, sponsors and clients to understand their business objectives and target customer profiles. Identify the industries, companies, job titles and decision-makers exhibitors wish to meet. Translate exhibitor requirements into focused visitor acquisition campaigns. Work closely with the sales team to identify and attract relevant buyers. Conduct direct outreach through telephone calls, LinkedIn, email and other channels to encourage participation from targeted visitor groups. Coordinate buyer invitations and targeted networking opportunities. Ensure visitor acquisition focuses on quality and commercial relevance, not just registration numbers. 3. Content Marketing & Creative Development Develop compelling, industry-specific content for exhibition marketing campaigns. Create professional marketing creatives using Canva , including social media posts, email banners, speaker announcements and event promotions. Prepare email campaigns, newsletters, brochures, promotional messages and website content. Promote conference agendas, industry themes, keynote speakers and participating companies. Understand industry trends and convert technical subjects into engaging marketing messages. Coordinate with graphic and web designers for more advanced creative requirements. Maintain consistent branding, accuracy and professional communication standards. 4. Digital Marketing & Social Media Manage email marketing campaigns, audience segmentation and promotional databases. Plan and execute LinkedIn and other relevant social media campaigns. Support paid advertising campaigns across LinkedIn, Google and other appropriate platforms. Coordinate website updates, landing pages and registration campaigns. Monitor engagement, registrations, lead generation and campaign conversions. Create and modify basic HTML marketing emails where required. 5. Sales, Exhibitor & Partner Marketing Support the exhibition sales team with targeted exhibitor and sponsorship lead-generation campaigns. Develop exhibitor promotional materials and marketing toolkits. Coordinate agreed marketing deliverables for exhibitors and sponsors. Work with industry associations, media partners and supporting organisations to expand event reach. Develop campaigns highlighting the commercial benefits of exhibiting, sponsoring and attending. 6. Marketing Operations & Coordination Maintain strict control over campaign schedules, marketing deliverables and deadlines. Coordinate with sales, conference production, graphic design, web development and operations teams. Ensure all marketing campaigns and collaterals are accurate, professionally presented and delivered on time. Manage multiple exhibition marketing campaigns simultaneously. Maintain CRM records, marketing databases and campaign tracking spreadsheets. Provide weekly performance updates and progress reports. Required Skills & Qualifications Minimum 2 years of direct experience in B2B exhibition or trade show marketing is mandatory. Excellent written and spoken English, with the ability to independently produce professional marketing content. Hands-on proficiency in Canva for creating marketing creatives and promotional materials. Experience with email marketing platforms, CRM systems and database segmentation. Strong understanding of visitor acquisition, buyer profiling and B2B lead generation. Confident conducting professional telephone calls with exhibitors, clients and prospective visitors. Experience managing LinkedIn and other social media channels. Good working knowledge of Excel, Google Sheets and marketing reporting. Familiarity with HTML email creation and website content management would be an advantage. Strong organisational skills, attention to detail and the ability to meet strict deadlines. Ability to independently manage campaigns while coordinating with internal teams. Flexibility to work across international time zones when required. Key Performance Indicators (KPIs) Performance will be evaluated on: Qualified Visitor Acquisition: Delivering relevant visitors aligned with exhibitor requirements. Registration Targets: Achieving agreed exhibition visitor and conference delegate registration targets. Exhibitor Engagement: Conducting client calls, understanding buyer requirements and executing targeted campaigns. Marketing Campaign Performance: Email engagement, lead generation, conversions and campaign effectiveness. Content & Creative Quality: Producing accurate, engaging and professionally designed marketing materials. Timely Execution: Completing marketing activities and campaign deliverables according to the approved calendar. Database & CRM Management: Maintaining accurate, segmented and relevant marketing data. Important: This position requires a hands-on exhibition marketing professional, not someone whose experience is limited to social media posting or general digital marketing. The successful candidate must be capable of understanding exhibitor requirements, identifying the right target audience and independently executing campaigns that bring relevant buyers and decision-makers to our exhibitions. Show more Show less