Senior Digital Marketing Manager

JOB DESCRIPTION Senior Digital Marketing Manager Digital Marketing Agency | 2026 Remote 5–8 Years Experience ABOUT THE AGENCY We are a forward-thinking, AI-powered digital marketing agency delivering measurable growth for ambitious brands across multiple industries. Our team blends performance marketing, SEO, content strategy, and cutting-edge AI tooling to drive results at scale. We operate with a startup mindset and agency rigour — fast-moving, data-led, and obsessed with outcomes. ABOUT THE ROLE We are looking for a data-driven, AI-native Senior Digital Marketing Manager to own end-to-end digital growth across our client portfolio. You will lead SEO, paid media, content, social, and AI-powered automation — driving qualified leads, organic visibility, and measurable brand impact for our clients. This is a high-ownership, high-impact role at the intersection of marketing strategy, AI tooling, and financial services storytelling. You will report directly to the Agency Director and work closely with clients, creatives, and developers. KEY RESPONSIBILITIES Strategy & Leadership ✓ Lead end-to-end digital marketing strategy across SEO, paid media, content, social media, and AI automation for a diverse client portfolio ✓ Own brand positioning, go-to-market planning, and integrated campaign strategy ✓ Manage and brief freelancers, content creators, and agency partners ✓ Contribute to monthly and quarterly client strategy decks and performance reviews SEO & Organic Growth ✓ Spearhead technical SEO, on-page optimisation, keyword research, content clusters, schema markup, and Core Web Vitals improvements ✓ Build and manage content cluster strategies to boost organic visibility and domain authority ✓ Conduct regular technical audits using Screaming Frog, SEMrush, and Ahrefs ✓ Oversee link-building campaigns and off-page SEO initiatives Paid Media & Performance Marketing ✓ Own Google Ads, Meta Ads, and LinkedIn Ads campaigns — optimising for ROAS, CPA, and lead quality ✓ Leverage Performance Max and Advantage+ Audiences for intelligent campaign scaling ✓ Build and optimise retargeting funnels, remarketing audiences, and lookalike campaigns ✓ Manage paid media budgets across multiple clients with full accountability Content Marketing ✓ Build content frameworks including blogs, web copy, FAQ pages, landing pages, and brand storytelling ✓ Align all content with SEO strategy, brand guidelines, and client-specific requirements ✓ Maintain editorial calendars and ensure consistent publishing cadence ✓ Write and edit high-converting copy for ads, emails, landing pages, and social media Social Media & Community Management ✓ Manage Instagram, LinkedIn, Facebook, and X (Twitter) across client brands ✓ Build monthly content calendars including reels, carousels, stories, and static posts ✓ Drive community engagement — responding to DMs, comments, and mentions to build investor trust and brand credibility ✓ Monitor social listening and competitor activity to identify content opportunities AI Integration & Automation ✓ Leverage ChatGPT, Claude, and Gemini for content production, keyword clustering, ad copy generation, and competitor analysis — scaling output 3x ✓ Implement AI-driven email automation, retargeting funnels, and lead nurturing workflows via HubSpot AI, Mailchimp, and Zapier ✓ Create marketing creatives, social visuals, reels, and ad assets using Canva AI and Claude AI for consistent brand identity ✓ Stay current with AI marketing tools and proactively recommend new tooling to improve agency efficiency Analytics & Reporting ✓ Track and report KPIs through GA4, Search Console, Meta Insights, LinkedIn Analytics, SEMrush, Ahrefs, and Looker Studio ✓ Build and maintain client-facing dashboards in Looker Studio with weekly and monthly reporting cadence ✓ Drive data-led decisions through A/B testing, funnel analysis, and conversion rate optimisation ✓ Set up and manage Google Tag Manager, pixel tracking, and event tracking for accurate attribution Compliance-Aware Marketing ✓ Ensure all marketing content and paid campaigns adhere to relevant platform advertising policies and client industry guidelines ✓ Coordinate with client teams on ad copy, disclaimers, and campaign approvals ✓ Maintain awareness of platform advertising policies across industries KEY PERFORMANCE INDICATORS Organic Traffic Month-on-month growth ROAS Paid media efficiency MQLs Marketing qualified leads CAC Customer acquisition cost CRO Landing page conversions Engagement Social & email metrics REQUIREMENTS Essential Nice to Have • 5–8 years in digital marketing, ideally in an agency environment • Experience marketing investment, lending, or payments products • Proven SEO growth and paid media ROI track record • Google Ads, Meta Blueprint, or HubSpot certifications • Hands-on with AI tools: ChatGPT, Claude, Gemini, Jasper • Knowledge of prompt engineering for marketing workflows • Proficiency in GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager • Programmatic advertising or DSP experience • Experience with HubSpot or similar CRM/automation platforms • Familiarity with Webflow, WordPress, or headless CMS • Strong analytical skills — Looker Studio, SEMrush • Influencer or creator partnership marketing experience • Understanding of advertising compliance and platform policies • Multi-market or multilingual campaign experience • Excellent written English adaptable across B2B and B2C audiences • Experience in a digital marketing agency environment • Experience managing or mentoring junior team members • Portfolio of content or campaign case studies across industries CORE EXPERTISE & KEY SKILLS Core Expertise Key Skills • SEO — Technical, On-Page, Off-Page • Keyword Research & Content Clustering • Paid Media — Google, Meta, LinkedIn • Technical SEO Audits • AI-Powered Marketing • Link Building • Performance Marketing • Schema & Core Web Vitals • Content Marketing & Strategy • Google & Meta Ads Management • Social Media Marketing • Email Marketing & Automation • Marketing Automation • Lead Generation Funnels • Conversion Rate Optimisation • A/B Testing & CRO • Brand Strategy & Storytelling • Generative AI / Prompt Engineering • Team Leadership • Marketing Analytics & Dashboards • Advertising Compliance Awareness • Community Management TOOLS & PLATFORMS SEO & Analytics Automation & CMS • SEMrush, Ahrefs, Screaming Frog • HubSpot, Mailchimp, Zapier • Google Search Console, GA4, GTM • Looker Studio, Hotjar • Google Ads, Meta Ads, LinkedIn Ads • WordPress, Yoast, Rank Math • Meta Business Suite, Buffer • Jasper, Copy.ai • ChatGPT, Claude, Gemini, Perplexity • Google Tag Manager • Surfer SEO, MarketMuse • LinkedIn Campaign Manager • Canva AI & Claude AI • Meta Business Suite WHAT WE OFFER ✓ High-autonomy role with direct impact on a growing client portfolio ✓ Competitive salary with performance-linked bonus tied to MQLs and revenue KPIs ✓ Full access to premium AI and marketing tools budget ✓ Remote-first flexibility with async-friendly culture ✓ Learning & development budget for certifications and courses ✓ Opportunity to shape brand identity from an early stage ✓ Collaborative, fast-moving agency team with a no-politics culture ✓ Regular exposure to industry events, webinars, and marketing thought leadership HOW TO APPLY Send your CV, a brief cover note outlining your most impactful campaign, and any portfolio links to won@zero2won.ai. Applications without a relevant marketing portfolio will not be considered. Digital Marketing Agency | 2026 | Confidential — For Recruitment Purposes Only Show more Show less