D2C Growth Manager (Skincare/FMCG)

D2C Growth Manager (Skincare/FMCG/Beauty) What You’ll Own D2C Revenue: Drive revenue growth through effective online strategies. Performance Marketing: Manage and optimize campaigns on Meta and Google Ads to maximize ROI. E-commerce Platform Management: Oversee our Shopify store, ensuring a seamless shopping experience. Conversion Rate Optimization (CRO): Implement strategies to enhance website performance and increase conversion rates. CRM & Retention: Develop and execute lifecycle marketing strategies across Email, WhatsApp, and SMS. Campaign Management: Lead and coordinate marketing campaigns to engage and retain customers. Analytics: Analyze key performance metrics to inform decision-making and optimize marketing efforts. Qualifications Experience: 5+ years of hands-on experience in D2C, e-commerce, or digital marketing. Advertising Expertise: Strong independent experience managing Meta and Google Ads. E-commerce Growth: Proven hands-on experience with Shopify and driving e-commerce growth. Analytical Skills: Strong understanding of key metrics such as CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and contribution margin. CRM Experience: Familiarity with CRM/lifecycle marketing tools (e.g., Klaviyo, WebEngage, MoEngage, CleverTap, Kwik Engage) is a plus. Problem-Solving: Strong analytical, execution, and problem-solving skills. Ownership: Comfortable taking end-to-end ownership in a fast-paced startup environment. Industry Knowledge: Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus. What We Offer Competitive salary and performance-based bonuses. Opportunities for professional growth and development. A dynamic and collaborative work environment. [Insert any additional benefits or perks]. Skills: google ads spent,fmcg,campaigns,metrics,management,commerce,e-commerce,d2c,google ads,crm,meta ads Show more Show less