Business Marketing Manager

Manager / Senior Manager – Business Marketing Job Summary Drive business marketing to support sales revenue through GTM, campaigns, events, ABM and customer engagement programs, delivering measurable pipeline and business impact. Role Overview We are looking for a high-energy, result-oriented Business Marketing professional who can independently manage multiple priorities and translate business and sales objectives into high-impact marketing programs. The ideal candidate will be a hands-on go-getter with strong ownership, execution discipline and stakeholder management skills. The role requires someone comfortable operating in a fast-paced environment, navigating multiple stakeholders, and driving initiatives from strategy and planning through execution, measurement and closure. Key Responsibilities Partner closely with business and sales teams to support revenue, pipeline and strategic growth priorities through targeted marketing programs. Develop and execute GTM and integrated marketing plans aligned with business priorities, offerings, target markets and sales objectives. Own end-to-end demand generation and ABM programs across priority accounts, whitespace opportunities, cross-sell and upsell motions. Plan and execute campaigns, industry events, customer visits, executive engagements, roundtables, pavilions and other account-focused initiatives . Work closely with business leaders, sales, product/PMG teams, SMEs, alliances and regional marketing teams to drive programs to closure. Translate complex technology propositions into compelling messaging, campaigns, thought leadership and sales-enablement assets . Manage multiple programs simultaneously, ensuring clear priorities, ownership, timelines, budgets and expected outcomes . Proactively manage stakeholder expectations, dependencies, risks and escalations to maintain execution velocity and timely closure . Manage agencies and external partners where required, ensuring quality, timelines and budget discipline. Measure marketing effectiveness through account engagement, MQLs, opportunities, pipeline influence, ROI and revenue impact . Continuously identify opportunities to improve campaign performance, marketing efficiency and business impact. Skill Requirements Strong experience in B2B technology, IT services or business marketing . Proven capability across GTM, demand generation, ABM, digital campaigns, events and customer engagement . Good understanding of the B2B sales funnel, lead generation, account progression, pipeline and revenue-oriented marketing . Strong stakeholder and expectation management skills with the ability to work across senior business, sales and marketing stakeholders. Ability to manage multiple high-priority workstreams simultaneously without losing execution focus. Strong project and program management capabilities with a bias for action and closure . Excellent written and verbal communication, presentation and storytelling skills. Analytical and data-driven approach to campaign measurement, marketing ROI and business impact . Exposure to platforms such as 6sense, Salesforce, LinkedIn Campaign Manager and marketing automation platforms would be advantageous. Other Requirements 8–10 years of relevant B2B marketing experience , preferably within technology, IT services or enterprise solutions. Experience across Cloud, Infrastructure, Networks, Cybersecurity, Digital Services or related enterprise technology domains is preferred. High-energy, self-driven and hands-on mindset with the ability to operate with limited supervision. Strong multi-tasker and go-getter , capable of moving seamlessly between strategic planning and hands-on execution. Ability to work effectively in a high-octane, fast-moving and matrixed environment with competing priorities. Strong sense of ownership, accountability and urgency , with a focus on results rather than activities. Comfortable challenging assumptions constructively, resolving dependencies and driving stakeholders toward decisions and closure . Ability to build credibility with senior stakeholders while remaining collaborative, agile and execution-focused. Ideal Candidate Profile We are looking for someone who combines strategic business marketing thinking with strong execution capability . The successful candidate should not wait for perfect conditions to move forward. They should be able to bring structure to ambiguity, mobilize stakeholders, manage multiple priorities and consistently convert plans into measurable marketing and business outcomes . Show more Show less