Marketing Manager

We’re Hiring: Marketing Manager @ Zira (www.shopzira.in) 📍 Chennai/Hybrid in Chennai Most cookware brands are boring. We’re building one that isn’t. Zira is a premium cookware & kitchenware brand creating healthier, toxin-free products for modern Indian homes. We’re looking for someone who can make marketing just as exciting as the products we build. What you’ll own Brand * Own Zira’s complete marketing calendar & campaign roadmap * Lead product launches, festive campaigns & brand storytelling * Build a distinctive brand voice across every customer touchpoint Digital * Work with our Meta & Google agencies to scale performance * Improve ROAS, CAC & customer acquisition * Build retention through Email, WhatsApp & CRM * Continuously improve our Shopify experience and conversion Social & Content * Own Instagram, YouTube & future social channels * Plan and execute monthly content calendars * Coordinate shoots with creators, photographers & designers * Lead influencer marketing from outreach to execution * Turn everyday cookware into content people actually want to share Growth * Manage marketing across Shopify, Amazon & Flipkart * Optimize listings, A+ content & marketplace visibility * Execute retail campaigns, exhibitions & in-store branding * Build weekly dashboards and bring fresh ideas backed by data You’ll thrive here if you… * Have 2-3 years of experience in a D2C brand or marketing agency * Enjoy switching between strategy and execution in the same day * Can manage agencies without micromanaging them * Have great taste, high ownership, and an instinct for memorable brands This is a builder’s role. You’ll have the freedom to test ideas, move fast and create work that actually gets noticed. Show more Show less