Shopper Marketing Manager - Ecommerce

Designation: Shopper Marketing Manager - Ecommerce Education: Bachelor's degree in marketing, business, or similar; Master's degree preferred. Work Experience: Minimum 4-7 years continuous experience in ecommerce management, marketplace management, digital marketing, and shopper/trade marketing. Required Pre-requisite Skills/Experience: Proficiency with MS Office suite; strong experience across ecommerce business management, account management, and driving sales. Ability to practice techniques related to web merchandising, online retailing, and online sales. Able to handle margins, negotiations, and platform advertising. Strong understanding of ecommerce and advertising metrics. Working knowledge of trade spend planning, ROI tracking, and category performance analysis (share, growth, competitive benchmarking). Expert understanding of different technological components of online commerce. Knowledge of database creation, SEO tactics, data mining, and security issues. Experience briefing and managing content marketing calendars across ecommerce and social platforms. Roles & Responsibilities Performance Marketing & Content Management Ensure catalog maintenance, relevant product images, product communication & A+ content is up to date on all platforms. Own content marketing strategy and calendar across ecommerce and social — briefs, content cadence, platform-specific formats (listing content, storefronts, social commerce). Strong hands-on experience in performance marketing. Create & execute marketing programs on respective ecommerce platforms in collaboration with internal brand, business, and partner marketing teams. Collaborate with the ecommerce business team to deliver business objectives. Measure and report performance of all digital marketing campaigns (ROI and KPIs). Measure experiments and conversion tests within digital media. Evaluate & manage end-to-end customer experience across digital channels and touchpoints. Trade Spend & Category Management Own trade spend planning and allocation across platforms, tracking ROI against sales lift and platform-specific investment norms. Conduct category analysis — share of category, competitive benchmarking, whitespace identification — to inform assortment and promo strategy. Map brand and category performance against best-in-class industry standards; identify optimization opportunities. Consolidate sales reports and advertising reports into learnings for future campaigns and trade spend planning Cross-Business Collaboration Work with brand team for creative and campaign launches on ecommerce platforms. Work with supply chain to ensure stock alignment with sales targets, location-wise. Work with creative agencies to develop content for ecommerce and social media; ensure brand consistency in quality and tone across PR, collateral, digital, and social. Work with finance to align consumer discounts, promos, trade spend, and other marketing expenses. Provide feedback to optimize UX and drive corrective measures with agencies. Analyze and optimize campaign and trade spend performance based on data-driven insights. Show more Show less