Digital Marketing Manager

About the Role We’re growing our digital marketing capability and looking for a Digital Marketing Manager to help us build the team and shape how our digital channels perform. This is a founding-style hire: before the wider team exists, we need someone who can set up how the function works, build the team around them, and drive results personally in the meantime. About You You like seeing the impact of your work and enjoy improving things day by day. You’re comfortable working in a fast-moving environment and enjoy shaping how digital marketing works as the business grows. At Access, you’ll have the space to influence how our websites and digital channels perform, while working closely with people who care about doing the right thing for our customers. You’re curious, practical, and happy to roll up your sleeves when needed — and you’re motivated by making things better, not just bigger. Day-to-Day, You Will Lead and support a small team of digital marketing specialists, helping them deliver consistent, high-quality work across websites and digital channels. Manage the performance of websites and digital channels, including paid and organic activity, making sure they meet commercial goals. Use content marketing to improve search visibility, grow organic traffic and encourage customers to engage with our products. Analyse performance data and share clear insights, working closely with senior marketing leaders to stay aligned with commercial targets. Set up the tools, playbooks and reporting this team will run on, and hire the first specialists into it. Your Skills and Experience Might Also Include Experience in hospitality, travel or another fast-paced consumer-facing sector is a plus — you understand how demand, seasonality and customer booking behaviour shape a marketing plan. Experience building and leading digital marketing teams and delivering strategies that support revenue growth, ideally in a software or business-to-business environment. Confidence working with multiple stakeholders across different teams and business areas. A practical, forward-thinking mindset, with the ability to spot better ways of working and turn ideas into action. Strong communication skills and a data-led approach to setting goals, tracking performance and sharing results clearly. Familiarity with how content and SEO show up in AI-powered search tools (e.g. ChatGPT, Google AI Overviews) is a plus. Show more Show less