Marketing Data Analyst

About the Role Work Setup: Hybrid – 2 days onsite per week Shift Schedule: APAC or US Shift (flexibility required) Location: Ortigas, Pasig City We are looking for a detail-oriented and analytical Marketing Data Analyst who can turn data into meaningful insights that support business and marketing decisions. In this role, you will gather, manage, and analyze data from different sources to identify market trends, understand customer behavior, and measure marketing campaign performance. You will also work closely with marketing and other teams to maintain accurate databases, develop reports and dashboards, and recommend data-driven improvements. If you enjoy working with data, finding patterns, and helping businesses make smarter decisions, this opportunity could be a great fit for you. Key Responsibilities Database Management: Maintain the accuracy, quality, and relevance of CRM data, including managing data imports, preventing duplicate records, and implementing effective customer segmentation. Account-Based Marketing (ABM) Research: Gather and analyze information about target accounts to support personalized marketing and sales strategies. Reporting and Data Visualization: Create reports and interactive dashboards using business intelligence tools to present meaningful insights to stakeholders. Data Analysis: Analyze large datasets to identify trends, patterns, and opportunities that can improve marketing strategies and business performance. Stakeholder Management: Work closely with stakeholders to understand their reporting and analytical needs, communicate findings, and build strong working relationships. Cross-Functional Collaboration: Collaborate with Marketing Operations, Campaigns, Design, and Content teams to identify performance gaps and opportunities. Campaign Optimization: Use data-driven insights to recommend improvements in campaign targeting, messaging, and budget allocation. Mentorship and Support: Guide junior data associates, share best practices, and support the onboarding and development of new team members. Qualifications Bachelor's degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing, or a related field. At least 2 years of experience in Marketing or 2 years in a data analytics or related analytical role . Strong analytical skills with the ability to interpret, manipulate, and translate data into actionable insights. Knowledge of marketing metrics, customer segmentation, and marketing campaign performance. Experience working with databases, data visualization platforms such as Power BI or Tableau , and CRM systems such as Salesforce . Strong communication and presentation skills, with the ability to explain complex data findings clearly to stakeholders. Experience guiding, mentoring, or training junior analysts. Good business understanding, including market trends, customer behavior, and competitive insights. Strong attention to detail, accuracy, and problem-solving skills. Ability to work independently and adapt to changing priorities and ambiguous situations. Willingness to work in a hybrid setup with two onsite days per week. Flexibility to work APAC and US shifts. Why Join Us? Competitive compensation package Company-provided IT equipment HMO with dental coverage Mental Health Leave Single Parent Leave Paid Bereavement and Family Leave Life Insurance Maternity and Paternity Leave Interested in turning data into meaningful business insights? Apply today and take the next step in your career in marketing analytics. Show more Show less