Senior SEO Specialist (Technical SEO & GEO)

About Us Verz Design is a premier digital marketing and web design agency dedicated to delivering exceptional results and innovative solutions to our clients. We specialize in creating cutting-edge digital strategies and beautifully designed websites that drive business growth. We are seeking a skilled and experienced Senior SEO Specialist / Technical SEO Lead to join our dynamic team and elevate our SEO efforts. Job Summary We are currently seeking an experienced Senior SEO Specialist / Tech SEO Lead to join our dynamic team. As a Senior SEO Specialist / Tech SEO Lead, you will be responsible for developing and executing advanced technical SEO strategies to enhance website performance and visibility. This role involves leading and restructuring the SEO specialist team, managing SEO campaigns for Verz Design and our clients, executing backlink building initiatives, supporting SEO account managers in pitching and identifying opportunities, and focusing on client retention and satisfaction. The ideal candidate will be result-driven, aiming to improve performance and increase client satisfaction. Responsibilities: • Lead SEO Specialist Team: Manage and mentor the SEO specialist team, providing guidance and support. Lead team restructuring efforts to optimize team performance and efficiency. • Technical SEO Strategy: Design and implement comprehensive technical SEO strategies to improve search engine rankings and website performance. • Execute SEO Campaigns: Oversee the execution of SEO campaigns for Verz Design and our clients, ensuring alignment with overall digital marketing goals and objectives. • Backlink Building: Develop and implement effective backlink building strategies to enhance domain authority and improve search engine rankings. • Support Account Managers: Assist SEO account managers in pitching new SEO strategies and identifying opportunities for growth. Provide technical insights and recommendations to support client proposals. • Client Retention: Support client retention efforts by focusing on continuous improvement, addressing client needs proactively, and ensuring high levels of client satisfaction. • Optimization: Optimize website architecture, including site speed, mobile responsiveness, and URL structures, to enhance search engine visibility and user experience. • Website Audits: Conduct thorough technical SEO audits to identify and resolve issues related to site structure, indexing, crawling, and performance. • Analytics: Utilize tools such as Google Analytics, Google Search Console, and other SEO platforms to monitor and analyze website performance, and provide actionable insights. • Troubleshooting: Identify and address technical issues impacting SEO, such as broken links, duplicate content, and crawl errors. • Reporting: Generate and present regular reports on technical SEO performance, offering recommendations for optimization and growth. • Industry Trends: Stay informed about the latest SEO trends, search engine algorithm updates, and best practices to ensure our strategies remain effective and competitive. Qualifications: • Experience: Min 2-3 years of experience in technical SEO with a strong understanding of search engine algorithms and best practices. • Technical Skills: Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs) and knowledge of HTML, CSS, and JavaScript. • Analytical Skills: Excellent analytical and problem-solving abilities with a knack for interpreting data and making data-driven decisions. • Communication: Strong communication skills with the ability to collaborate effectively with various teams and present technical concepts clearly. • Project Management: Proven ability to manage multiple projects and prioritize tasks in a fast-paced environment. • Team Leadership: Experience in leading, mentoring, and restructuring teams to improve performance and efficiency. • Client Focused: Ability to support client retention by focusing on continuous improvement and increasing client satisfaction. • Result-Driven: Proven track record of delivering results and improving performance metrics. • Education: Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field; relevant certifications are a plus. Why Join Us: • Opportunity to work in a dynamic and creative environment. • Competitive salary and performance-based incentives. • Career growth and development opportunities. • Collaborative team culture. • Contribute to the success of a leading web design agency in Singapore. To apply, please send your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role to jacelyn@verzdesign.com. Remuneration package shall be determined based on experience and qualifications. Only shortlisted candidates will be notified. Thank you for applying.