Senior Marketing Executive

Job Title: Senior Marketing Executive Salary range: $3500 - $4500 Industry: Fashion & Lifestyle Industry Working location: Kranji 5 days work week Mon to Fri Working Hours: 8.30am to 6pm Key Responsibilities: • Develop and execute comprehensive marketing strategies and annual marketing plans aligned with company objectives and brand positioning. • Oversee brand development to ensure consistent brand identity, messaging, and visual presentation across all online and offline touchpoints. • Conduct market research and analyze consumer insights, industry trends, and competitor activities to uncover growth opportunities and recommend improvements. • Formulate content strategies and provide creative direction for social media platforms, EDMs, WhatsApp/WATI messaging, and other owned channels. • Coordinate TikTok and live commerce operations, including scheduling, logistics, promotional content creation, and end-to-end execution. • Plan, coordinate, and oversee integrated marketing campaigns, product launches, seasonal promotions, and special initiatives. • Lead, guide, and mentor the marketing team to ensure alignment on priorities, deliverables, and performance standards. • Provide strategic direction, creative guidance, and constructive feedback to maintain high-quality, consistent campaign execution. • Monitor and analyze campaign effectiveness and key marketing metrics, preparing regular performance reports and optimization strategies. • Manage marketing budgets, internal resources, external agencies, vendors, and strategic partners to maximize ROI. • Plan and execute marketing events, roadshows, brand activations, and collaborations to strengthen market presence. • Undertake ad-hoc marketing projects and duties as assigned by Management. Requirements & Qualifications: • Diploma or Degree in Marketing, Communications, Business, or a related discipline. • Minimum 3 years of relevant marketing experience, preferably within retail, beauty, skincare, lifestyle, or consumer brands. • Proven track record in developing and executing end-to-end marketing strategies and integrated campaigns. • Prior experience in leading, mentoring, or coordinating marketing teams and external vendors/agencies. • Strong command of digital marketing, social media growth, content strategy, and brand management. • Hands-on familiarity with TikTok/live commerce coordination and CRM communication tools (EDMs, WATI/WhatsApp Business). • Strong analytical, project management, budget handling, and communication skills. Creative, proactive, resourceful, and capable of thriving independently in a fast-paced environment. To apply, please send a copy of your resume to jack.lai@tdcx.com By submitting any application or resume to us, you will be deemed to have agreed and consented to us disclosing your personal information to prospective employers for their consideration We regret only short-listed candidates will be notified. Lai Kok Soon (Jack Lai) Reg No: R24121496 TDCX Talent Solutions Pte. Ltd EA License No: 23C2024