Marketing Specialist (Meta & Google Ads)

Company Overview LEFONG BUILDING SERVICES PTE LTD is a registered Singapore Waterproofing Contractor with the Building and Construction Authority (BCA). We deliver quality waterproofing solutions with skilled workmanship, competitive pricing, and over 10 years of industry experience. Job Summary We seek a results-driven Performance Marketing Specialist to manage and scale Meta and Google Ads campaigns, driving e-commerce growth through data analysis, creative testing, and optimization. Responsibilities • Plan, launch, and optimize Meta Ads and Google Ads campaigns to maximize performance • Scale profitable campaigns to improve Return on Ad Spend (ROAS) • Monitor daily ad performance and manage campaign budgets effectively • Conduct audience testing, creative testing, and funnel optimization to enhance campaign results • Analyze campaign data to generate actionable insights for continuous improvement • Collaborate with product and services teams to develop compelling ad angles and content • Improve conversion rates and reduce customer acquisition costs through targeted strategies • Retarget website visitors and leads to increase engagement and conversions Preferred competencies and qualifications • Experience managing Meta and Google Ads campaigns • Strong understanding of e-commerce performance marketing metrics such as ROAS, CPA, CTR, CPC, and conversion rates • Familiarity with Shopify and Google Analytics • Creative mindset with strong testing and experimentation skills • Self-driven and able to perform in a fast-paced environment • Experience scaling brands in Singapore • Experience with high-ticket products • Strong copywriting or creative strategy skills • Experience with WhatsApp lead funnels Other Information Benefits • Attractive salary package • Performance incentives • Opportunity to scale campaigns with budget control • Fast-growing company with strong growth plans • Collaborative and motivated team environment Location 📍 Singapore (Serangoon North) Application Instructions • Send portfolio or past campaign results • Share previous ROAS or scaling experience • Email admin@lefong.sg or WhatsApp 80406788 to apply