Programmatic Advertising Lead (Ad Monetization) #10519

Job Description • Industry/ Organization Type: IT/ Software & Digital Service • Position Title: Programmatic Advertising Lead • Working Location: Tanjong Pagar (Walk distance from MRT) • Working Hours: 5 Days, Monday – Friday (9am – 6pm) • Salary Package: Basic Salary + Performance Bonus • Duration: Permanent • Key Responsibilities • Develop and execute an effective ad monetization strategy to maximize revenue while maintaining a positive user experience. Take ownership of the advertising revenue P&L for the mobile application. • Oversee and optimize the programmatic advertising ecosystem, with a primary focus on Google Ad Manager (GAM) and AdMob. • Monitor and improve key performance metrics, including show rate, match rate, fill rate, and eCPM. Use data analytics to identify trends and drive revenue growth. • Implement and manage ad mediation strategies, including waterfall setups and in-app bidding solutions, with a focus on expanding and optimizing Prebid. • Explore, test, and introduce new advertising formats, such as rewarded video, native, and interstitial ads, to unlock additional revenue opportunities. • Work closely with Product, Engineering, and Data teams to implement monetization strategies and optimize ad placements while maintaining a seamless user experience. • Deliver regular performance reports, revenue insights, and strategic recommendations to the CEO and senior management. • Lead and collaborate with a team of two executives to oversee daily programmatic advertising operations and achieve revenue targets • APPLY NOW!!! • Bachelor's degree in Business, Marketing, Statistics, or a related field, or equivalent professional experience. • Minimum 5 years of hands-on experience in programmatic ad monetization, particularly within mobile applications. • Expert knowledge of Google Ad Manager (GAM) and AdMob. • Experience with other major ad networks and mediation platforms, such as AppLovin MAX and Unity LevelPlay are added advantage. • Strong understanding of ad mediation, waterfall management, and hybrid bidding strategies, with experience in Prebid is preferred. • Familiarity with business intelligence tools such as Tableau and Looker. • Understanding of the broader ad tech ecosystem, including DSPs, SSPs, and Ad Exchanges. • Knowledge of video advertising standards, including VAST and VPAID. • Strong analytical and quantitative skills, with the ability to interpret large datasets, prepare reports, and make data-driven decisions. • Kindly apply through ANY of the following methods: • Submit your application by clicking the APPLY button; • Email your resume to Job@anradus.com.sg. Please indicate #10519 on the email subject. • Anradus Application Policy: We value each application and ensure every resume is reviewed. Our process is efficient, typically concluding within 3 working days . If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend continuing your job search to maximize your opportunities. Anradus Pte Ltd | EA License No. 20C0161 | Rachael Lee | EA Reg No.: R2093131