Content Strategist & Videographer

Want To Help Build Asia's Preferred Aquatic Hub — And Shape How Singapore Sees It? Hi, My name is Herron. I am the Founder & CEO of Swimwerks. We're an aquatic services company here in Singapore. We teach people to swim, we train and certify swim professionals, and we provide lifeguard manpower across the island. Our vision is simple: To become the preferred aquatic hub in Singapore and the Asia Pacific by 2028. Alongside the company, I'm also building my own personal brand. If you join me, you'll own how both of those show up to the world. First, A Quick Reality Check This role is not for everyone. If you're looking for: • a comfortable job • predictable working hours • “set it and forget it” content Then this is probably not the right place for you. We work very hard. And if you work with me, you should expect the same. Sometimes that means early mornings at the pool. Sometimes that means shooting on weekends or at events. This is a fast-moving environment. What drives us is building things, creating value, and getting better every week. If that excites you, you'll probably love this role. If not, you'll probably hate it. The Role I'm looking for a Content Strategist & Videographer to work closely with me on content, brand and growth — across both my personal brand and the Swimwerks social media pages. This is a creator role with three parts: plan, direct, and shoot. Your work will involve things like: • planning content and creative angles for my personal brand and for Swimwerks • owning our social pages — Instagram, TikTok, YouTube, Facebook and LinkedIn • turning ideas into shot lists, content plans and a consistent calendar • directing shoots — setting up the scene, guiding talent (including me), getting the right footage • shooting high-quality video and photo on location — pool decks, lessons, events • studying what performs and improving every single week You won't be editing. We have a separate video editor who handles the cut. Your job is to plan, direct and shoot great raw material — and hand it over clean. But this role is not just about pressing record. A big part of the job is shaping how we show up over time — the look, the voice, the story. You'll help lead: • what we post • how it looks and feels • how we stay top-of-mind with our audience And, You won't just be executing tasks. I want someone who can think independently. Someone who takes ownership. Someone who looks at a piece of content and asks: “How can we make this better?” Who This Role Is For This role is for someone who: • genuinely loves content, storytelling and video • studies creators and brands out of curiosity • has a strong eye for framing, lighting and composition • can direct people and make them feel comfortable on camera • wants to become really good at building brands through content If you just want a job and make a living, you probably won't enjoy this. But if you truly want to grow, this can be an incredible opportunity. What You'll Learn Here You won't just learn how to make nice videos. You'll learn how content actually connects to a real, growing business. You'll see: • how we build two brands at once — mine and Swimwerks' • how content turns into real results: enrollments, hires and contracts • the experiments we run and the changes we make as we scale You'll be close to how a growing aquatic business is actually built. Most content creators never get this kind of exposure. What This Could Become If you perform well here, this role can grow into much more. You could eventually become: • our Head of Content or Brand • the person who builds and leads a content team • a key driver of how we hit our 2028 vision Because the skills you'll develop here are very real, practical skills. Practical Requirements This is a full-time role. You cannot be: • running another business • freelancing for other clients • working another job This is a Singapore-based, on-the-ground role — you'll be shooting at our pools, lessons and events, so you need to be here. If you are Singaporean and male, you must have completed NS. You'll need: • a strong showreel or portfolio of video you've planned, shot and directed yourself • solid hands-on skill with camera, lighting and audio (your own gear is a plus) • a sharp eye for what makes content stop the scroll • the confidence to direct people on camera — including the founder • the organisation to run a content calendar across multiple pages • willingness to use AI tools to plan and work faster You do not need a degree. What matters more is your: • eye for detail • creativity • discipline • work ethic Compensation & Flexibility Because you'll be shooting on location, this is a Singapore-based role. But outside of shoot days, you'll have real flexibility on how and where you do your planning and focused work. I care about output, not hours. The only thing that matters is: • the quality of your work • whether things get done on time • whether you take ownership As long as your work is excellent, you'll have a lot of freedom here. Compensation includes: • full-time salary (roughly $3,500–$5,000 depending on experience) • performance-based bonuses • flexibility outside of shoot days Application Process This won't be a typical interview process. I care much more about how you think than your resume. So here's how it will work. Step 1 — Introduction Video Record a video answering: • Tell me about yourself • Have you ever created content or built an audience? What happened? • What creators, channels or brands do you follow? • What do you know about me and what we do? • Why do you want to work with me? • What value do you believe you can bring? Step 2 — Content Breakdown Record another video where you break down a piece of content, a channel, or a video you think is brilliant. Explain: • who it's for • what the main hook or angle is • why you think it works • how you would improve it Step 3 — The Pitch If you pass the previous stages, we'll move to the pitch. This is where you'll attempt to close me on hiring you. Think of it this way: You are pitching your services to me for the next year (and the years after). If you want: • $3,000/month, you're pitching a $36,000/year offer • $5,000/month, you're pitching a $60,000/year offer Your job is to close me on why hiring you would be worth that investment. During this conversation, I'd like to hear things like: • what you think of our current content and social presence • what you think we're doing well • what you think we could improve • what content strategy you'd bring if you joined • what you'd want to shoot or work on first • how you believe you could contribute to the company If you see something in our content that you think isn't good, I'm completely open to hearing that. In fact, I'd much rather you challenge my thinking than simply agree with me — as long as your criticism makes sense and is backed by reasoning. Your strategy doesn't have to be perfect. You don't have all the information about the business yet. What I care about is how you think, how you communicate, and how you approach the challenge. Final Conversation If the pitch goes well, we'll have a final conversation. This is where we'll talk more about: • how the role would actually work • your career goals • whether I can help you get there • compensation and next steps I don't think of this as atypical interview. It's simply a conversation to see whether working together makes sense for both of us. Why This Process Exists This process is designed this way for a reason. If you join the company, I want you to stay and grow for a long time. I'm going to put serious effort into grooming you so that you can become extremely good at content and brand building. Ideally, someone who can eventually own this entire side of the business. Because the goal is to build a company that can grow far beyond just me. But that means we both need to be confident this is the right fit. This process helps me understand three things: 1. Whether you will stay This role is demanding. If someone joins and leaves after two months because the work is too hard, then we've both wasted our time. So I want people who have high pain tolerance and strong work ethic. People who understand that getting really good at something takes effort. 2. Your aptitude I want to see whether you already have the raw ability to think about content, story and video. Because if the foundation is there, I can help you grow very quickly. 3. Whether we click I'm not a corporate HR person. I run my company in a very straight forward way. I want to work with people I actually enjoy working with. Especially for this role, because you'll be working very closely with me — and often directing me on camera. In many ways, you'll be the creative extension of both my brand and the company. So the chemistry matters. One Last Thing If you look at this process and think: “Wow, that's a lot of work.” Then that's completely fine. This role probably isn't for you. But if you look at it and think: “This actually sounds exciting.” Then I'd love to hear from you. — Herron Application Submission Take the time you need to record your videos clearly. You may use slides or screen recording if helpful. Once your videos are ready, upload them to a Google Drive folder. Share access to the following email: Herron@swimwerks.com.sg Name your folder: Swimwerks Content Application – [Your Name] After uploading and sharing access, send the Google Drive folder link so I know your application is ready for review.