Product Marketing Manager, SEA (MNC) #HRY

Job Responsibilities • Develop and execute product marketing strategies to drive revenue growth, profitability and market share across Southeast Asia. • Manage product positioning, value propositions, pricing strategies and competitive analysis. • Conduct Voice of Customer (VOC) initiatives and market research to identify business opportunities and customer needs. • Lead regional go-to-market (GTM) strategies, product launches and localisation of global marketing campaigns. • Collaborate with Sales, Engineering and Channel Partners to drive product adoption and market penetration. • Plan and execute integrated marketing campaigns through digital platforms, webinars, trade shows, seminars and industry events. • Drive lead generation, customer engagement and sales pipeline development through targeted marketing initiatives. • Monitor marketing performance, analyse campaign effectiveness and track key business metrics. • Work closely with global business units and regional stakeholders on product roadmaps and market development. Requirements • Bachelor's Degree or above in Engineering, Science, Marketing, Business or a related discipline. MBA is an advantage. • Minimum 5 years of experience in Product Marketing, Technical Marketing, Industry Marketing or Commercial Marketing. • Experience in industrial, instrumentation, test and measurement, automation, electrical, electronics or technology industries is preferred. • Proven experience in go-to-market execution, demand generation and channel marketing. • Experience managing marketing initiatives across multiple Southeast Asian markets is an advantage. • Strong strategic thinking, analytical, communication and stakeholder management skills. • Results-driven, proactive and able to work independently across cross-functional teams. Interested applicants, please email your updated CV to rachel.lim@recruitexpress.com.sg. Only shortlisted candidates will be contacted. Recruit Express Pte Ltd EA Personnel Name: Lim Ruo Yi, Rachel EA Personnel No.: R23116144 EA Licence No.: 99C4599