Digital Media Specialist

Serves as a Region Digital Media Specialist supporting Fleet and Family Readiness (FFR) Programs (N9), including Family Readiness (N91), Fleet Readiness (N92), Housing (N93), and Support Services (N94). Incumbent manages the region N9 online and digital footprint, executes digital and email promotional campaigns, and conducts market and product research to identify the best ways to reach FFR customers through digital outlets. Also serves as the Region Commercial Sponsorship Coordinator. PRINCIPALES MISSIONS : Ensures the consistency and accuracy of N9 Website content, supports region and installation N9 marketing staff/content contributors, and identifies digital media solutions, which will enhance N9 region/installation marketing ability to effectively support the Fleet, Fighter and Family. Plans, develops, and executes all social media, web and mobile aspects of N9 programs' strategic marketing campaigns including establishing and maintaining effective relationships with installation program directors and key staff (internal and external audiences) with an overall goal of increasing region-wide awareness of FFR programs through Web-based mobile and digital communications and emerging technology, either individually or in cooperation with installation program directors. Develops recommendations for improving the marketing strategy based on analysis of feedback from affected or interested audiences; and communicating with field FFR professionals. Develops and manages digital content and media deliverables by way of linear and non-linear web-based applications (e.g. content management systems (CMS), databases, social and interactive multimedia, etc.). Includes the proper integration of coding, graphics, editing, aesthetics, visual congruity, confidentiality, and controlled content. Maintains current Web/Mobile system information through online and offline digital application systems; coordinates with development contractor on content and digital application updates, and mobile applications and updates; and provides suggestions for implementation of new methods, strategies and ways of communicating with FFR customers. Conducts studies to determine end-user and hardware/software requirements, and to recommend courses of action to achieve product/service desired output in support of the management of digital content. Coordinates with Navy News Service, Defense Media Activity, and Navy Chief of Information on the development of digital media communications plan elements. Ensures N9 success stories are communicated to Navy leadership, as well as internal and external media. Coordinates with the CNRJ Public Affairs Officer (PAO) to identify, develop and facilitate relationships between. Works with PAO to engage CNIC, region and installation PAOs in promoting CNRJ N9 programs. Ensures FFR brand and messaging standards are maintained on all digital media solutions. Provides technical content support, training and service to region and installation N9 program directors, marketing staff and content contributors. Provides expert support on matters relating to web communications to increase awareness, interest and desire that will guide FFR leadership in influencing action, conviction and commitment from its customers. Uses a variety of digital marketing techniques to share information about N9 programs with emerging customers, including social media platforms, mobile instant messaging, wireless text messaging, electronic newsletters, digital advertisements, podcasts, and other interactive technologies. Maintains and enhances N9 programs' websites presence, in compliance with DoD and Department of the Navy (DON) policies. Performs regularly scheduled digital media, social media and site audits to find, diagnose and report or repair website issues, including broken links (both internal and external), typographical errors, and formatting inconsistencies. Builds relationships with headquarters and installation marketing directors for their a

Salaire : $63,795 – $82,938/Per Year | Avantages : https://virtualfairhub.com/cnic

CNIC offers innovative, exciting, and meaningful work linking military and civilian talents to achieve our mission and safeguard our freedoms. CNIC provides competitive salaries, comprehensive benefits, and extensive professional development and training. The mission of the Fleet and Family Readiness (FFR) Programs is to maximize the physical, emotional, and social development of the fleet, fighter, and family. FFR enables a ready Navy force through its Fleet Readiness, Family Readiness, and Housing Programs. We provide direct and support services to all non-appropriated fund (NAF) employees who work for Morale, Welfare, and Recreation (MWR) throughout the FFR Program worldwide. Commander, Navy Region Japan (CNRJ)