Description du poste
This position is located in the United States Patent and Trademark Office (USPTO), Office of the Chief Communications Officer (OCCO). This position serves as the principal advisor to OCCO management, business unit executives, and senior USPTO leadership, regarding the social media aspects of digital engagement strategies, online crisis communications, and digital brand reputation management.
PRINCIPALES MISSIONS :
The physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on site functions that must be performed in person. Position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per leave year. The individual selected for this position will... You enjoy implementing social media plans and strategies and specific tactics across social media channels (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) You thrive at collecting and analyzing data and prepare reports to update OCCO staff on usage statistics. You are eager to building and maintaining relationships with external stakeholders and promote the USPTO's mission in social media platforms. You look forward to serving as a liaison with the department's Website Management Branch to assist customers in utilizing web technology in a manner to meet business goals.
QUALIFICATIONS REQUISES :
You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Administrative and Management Positions. Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. Specialized experience for this position includes: GS-12: For this position, the next lower grade level is a GS-11. Experience publishing dialogue-worthy social media content for an organization, company, or government agency on a daily basis which solicits feedback and opinions from the target audience; Experience analyzing effective use of social media on behalf of an organization, including using analytical techniques to assess effectiveness of a social media program and using that data to prepare and deliver reports to management; AND Experience developing plans and strategies to use social media to promote an organization's goals and objectives, and crafting policies and guidelines for its use in the organization. GS-13: For this position, the next lower grade level is a GS-12. Experience leading the social media program of an organization, company, or government agency; Experience independently publishing dialogue-worthy social media content for an organization, company, or government agency on a daily basis which solicits feedback and opinions from the target audience; Experience independently analyzing effective use of social media on behalf of an organization, including using analytical techniques to assess effectiveness of a social media program and using that data to prepare and deliver reports to management; AND Experience independently developing plans and strategies to use social media to promote an organization's goals and objectives, and crafting policies and guidelines for its use in the organization. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and