Sales Director/General Manager (Automotive/Thailand))

Job Brief We are seeking a seasoned General Manager to lead and expand our commercial operations in Thailand. Based in Bangkok, this strategic role holds full accountability for driving revenue growth, P&L performance, and overall business profitability. You will oversee a local commercial and operational team to strengthen our footprint across Thailand's thriving manufacturing and automotive sectors. You will cultivate executive-level client relationships while ensuring seamless operations and full compliance with local regulations. The ideal candidate is a dynamic commercial leader with deep roots in the Thai automotive landscape and strong Japanese business acumen. Key Responsibilities • Develop and execute Thailand’s commercial strategy to achieve revenue, profitability, and market share targets, with a primary focus on the automotive sector. • Expand business with Japanese Automotive OEMs and Tier 1 suppliers by building and maintaining strong executive-level customer relationships. • Lead, mentor, and manage a multidisciplinary local team across sales, customer support, and operations to drive high performance. • Negotiate strategic commercial contracts and drive long-term account retention, channel partnerships, and customer satisfaction. • Oversee full country P&L management and daily operations while ensuring strict adherence to local laws, tax regulations, and corporate governance. • Provide regular market intelligence, sales forecasts, and business performance updates to regional leadership. Requirements • Eduation in relevant discipline • 10 - 15 years of progressive commercial or general management experience, including proven success managing full P&L responsibilities. • Extensive experience in Thailand’s automotive industry, backed by an established network within Japanese OEMs and Tier 1 suppliers. • Demonstrated track record of driving B2B sales growth and leading cross-functional teams within multinational organizations. • Deep understanding of Thailand's business environment, industrial landscape, and commercial negotiation practices. • Fluency in Thai and English is required, with strong Japanese speaking proficiency essential for engaging key stakeholders. Interested applicants please call me @ +65 91130054 or email marco.chong@ev-search.com EV Search:23S1748, Marco ChongWei Choon: R1215814